Pure Hospitality

Non Sporting Events

We provide hospitality options at a wide range of non-sporting events such as the theatre, concerts, comedy shows and festivals. Whether you want tickets to a top show in London, or to take customers to the Edinburgh Festival Fringe, our team of experts can help.


A trip to the theatre is a fabulous way to treat your key customers, business partners or associates. From a cult show in London to Shakespeare at the Globe, PURE Co can get you tickets to top performances in the UK. Make the event really special with first class travel and transfers and a pre-show dining experience. 

Read more


Festivals are gaining popularity as entertainment destinations and certainly offer a very different style of event. With access to luxury accommodation in furnished tents with private catering and VIP stage-side passes your guests can relax in comfort and experience the exhilaration of seeing their favourite band up close and personal - all the very best that a festival can offer.

Read more


From the classic glamour of an opera at Glyndbourne to a more rocky vibe at the O2, a concert is a great way to treat your clients, partners or associates. Whether you want a box at the opera or seats for your favourite band PURE Co can get you tickets to some of the best concerts in the country. Our hospitality experts can also tailor your event, adding extra touches to make it really special. 

Read more


Cultural hospitality covers a variety of events including traditional rituals such as The Royal Edinburgh Military Tattoo, hardy perennials like the RHS Chelsea Flower Show and many other iconic spectacles that certainly tick the 'Must See' box. PURE Co can help you book tickets, arrange travel and accommodation and ensure that your cultural hospitality event is an out-and-out success.  

Read more

A List

For a really special occasion why not roll out the red carpet with VIP tickets to a film premiere or award ceremony such as the BRITS - one of the biggest and most glamorous annual pop music award events. Treat your guests to a special champagne reception before watching the show from reserved seating, then attend the VIP after-show party. 

Read more


Laughing makes us feel good, so taking guests to a comedy show is guaranteed to put a big smile on their faces. There are lots of fantastic shows to choose from at venues located throughout the UK. Whether you want tickets to see one of the big stars or something a bit different - such as attending a live recording of 'Would I lie to you', PURE Co can arrange everything for you. 

Read more

Events Calendar


Investec Derby Festival

6 June 2020

Experience the greatest flat race in the world at the 3 day flat racing festival held at the famous Epsom Downs Racecourse


The Killers

9 June 2020

Ashton Gate, Bristol


Formula 1 - Canadian Grand Prix

14 June 2020

The Circuit Gilles Villeneuve in Montreal is often one of the most exciting races on the F1 calendar and for many a must-see Grand Prix venue.


Fever-Tree Champions Queen's Club

15 June 2020

Warm up for Wimbledon at the prestigious grass courts of the Queen's Club in London.


Royal Ascot - Tuesday

16 June 2020

Ascot Racecourse. Enjoy the spectacular heritage of the Royal Meeting as Royal Ascot gets underway.


Royal Ascot - Wednesday

17 June 2020

Royal Ascot. Watch the Prince of Wales's Stakes on day 2 of Royal Ascot.


Royal Ascot - Thursday

18 June 2020

Royal Ascot. The historic Gold Cup Day, the race that launched the Royal Meeting as know it. Also known as Ladies Day.


Royal Ascot - Friday

19 June 2020

Royal Ascot. Enjoy the Coronation Stakes and the Commonwealth Cup on day 4 of Royal Ascot.


Gallagher Premiership Final

20 June 2020

The showcase of the domestic Rugby Union season, who will be crowned the 2020 Champions at Twickenham?


Royal Ascot - Saturday

20 June 2020

Royal Ascot. The finale to Royal Ascot, including the Diamond Jubilee Stakes, one of the great internationl sprint races.


The Boodles

23 June 2020

Five days of exhibition grass court tennis and jewellery at Stoke Park in Buckinghamshire.


Glastonbury Festival

24 June 2020

Five days of contemporary performing arts as 135,000 people descend on Somerset for the iconic Glastonbury Festival.


Hella Mega Tour

26 June 2020

London Stadium 


Formula 1 - French Grand Prix

28 June 2020

The world’s oldest Grand Prix is again on the calendar. Located in the south of France the historic Circuit Paul Ricard will allow you to immerse yourself in F1



29 June 2020

The oldest and most prestigious tennis tournament in the world held at the All England Lawn Tennis & Croquet Club in Wimbledon.


Henley Royal Regatta

1 July 2020

Don your boater for the Royal Regatta at Henley-on-Thames, one of the highlights of the social season.


British Summertime Festival

4 July 2020

Hyde Park - 4th-11th July


Formula 1 - Austrian Grand Prix

5 July 2020

Revel in rolling alpine mountains and roaring F1 engines in Spielberg 


Diana Ross

8 July 2020

O2 London


Goodwood Festival of Speed

9 July 2020

Immerse yourself in the full motor racing experience of Goodwood festival of speed 


The Open

12 July 2020

The oldest of the 4 major golf championships, this is the 149th edition of The Open, being hosted this year at the Royal St George's in Kent.


Formula 1 - British Grand Prix

19 July 2020

Absorb the atmosphere at the home of British motor racing, Silverstone 


King George VI Weekend

25 July 2020

Second only to Royal Ascot, the King George VI Weekend at Ascot Racecourse is a showcase of contemporary summer style and racing


Goodwood - Qatar Goodwood Festival

28 July 2020

Five days of thrilling flat-racing action at Glorious Goodwood


Formula 1 - Hungarian Grand Prix

2 August 2020

With all the characteristics of a tight twisting street circuit the Hungaroring delivers an intense qualifying session and close racing.


Cowes Week

8 August 2020

The largest sailing regatta of its kind in the world, see over 1,000 boats racing on the Solent off the Isle of Wight



22 August 2020

Wembley Stadium 


Ebor Festival

22 August 2020

Four days of flat racing and fashion at York Racecourse, featuring the Juddmonte International and Ebor Handicap


Goodwood - August Bank Holiday Weekend

28 August 2020

Enjoy the ultimate family day out at Goodwood, with racing, fireworks, fairgrounds and much much more


Formula 1 - Belgian Grand Prix

30 August 2020

The unpredicatble weather of the Ardennes can make for an exciting race at the Spa-Franchorchamps circuit.


Vitality T20 Finals

5 September 2020

Experience the most exhilarating atmosphere in domestic cricket at the Vitality T20 finals at Edbgaston in Birmingham


Formula 1 - Italian Grand Prix

6 September 2020

The home race of Ferrari and their enthusiastic fans, the Tifosi, makes for an electric atmosphere at the Autodromo Nazionale Monza near Milan


Celine Dion

8 September 2020

Arena Birmingham


St Leger

9 September 2020

Enjoy the spectacle of the worlds oldest classic, the St Leger, at the 4 day festival at the Doncaster Racecourse in South Yorkshire


Goodwood Revival

11 September 2020

Experience the roar of the golden age of motor racing, as racing cars and motorcycles from 1948-1966 take to the circuit at the Goodwood circuit


Celine Dion

17 September 2020

O2 London


Formula 1 - Singapore Grand Prix

20 September 2020

As the inaugural F1 night race, Singapore's bright lights and tight city streets make for an exciting spectacle in this island city-state


Formula 1 - Japanese Grand Prix

11 October 2020

Watch the drivers push it to the limit at Suzuka, one of the most challenging circuits on the modern F1 calendar


Formula 1 - Mexican Grand Prix

1 November 2020

Party with the Mexican fans in Mexico City, as the 2019 F1 seasons powers towards its climax


Elton John

2 November 2020

The O2 London - 2,4,6 & 7 November


ATP Finals

16 November 2020

Watch the top 8 tennis players compete for the end of season honours at the final ATP finals at the O2 Arena in London before the event moves to Turin in 2021.


Formula 1 - United States Grand Prix

25 November 2020

Expererience Formula 1 US style at the Circuit of the Americas in Austin, Texas, the first purpose built F1 circuit in North America


Formula 1 - Abu Dhabi Grand Prix

29 November 2020

The final race of the 2020 season, will Lewis Hamilton have wrapped up his 7th World Title, or will it all be still to play for at Yas Marina


Elton John

9 December 2020

The O2 London - 9, 14, 16 & 17 December

Having access to a huge line-up of official hospitality events we can offer you all the best packages at very competitive prices. These events can also be tailored to create a more unique and memorable experience for your guests. 

experiences to inspire you

Here are a few examples of inspirational experiences and tailored hospitality events we have created, developed and delivered for our loyal clients.

Whisky tasting in the wilds of Scotland

When one of our clients asked for an intimate experience to get to know their guests, we decided on whisky tasting in rugged Scotland.


A very special dinner with a cricketing legend

Which cricket fanatic would not want to spend an evening dining with a top cricketing legend in a fabulous Indian restaurant in Mayfair?


An unforgettable trip to Cape Town

When we were asked to create something unforgettable we planned the mother of all trips to Africa's "Mother City” Cape Town.



If you like what you've read about us so far and want to find out more we'd love to speak to you. You can call us for a chat, email your enquiry or request a free consultation meeting at a time and place to suit you.