Racing Events

From glamour, high society and fashion to the adrenaline rush of seeing your horse come in first past the post, horse racing events offer the perfect balance of glitz and exhilaration. The ideal opportunity to connect with your guests.

Tailored hospitality

In addition to PURE Co arranging your racing tickets, we can enhance your hospitality events further by incorporating key value-added elements; door to door executive travel, luxury accommodation, fine dining and even spare binoculars so you and your guests don’t miss a thing.

By adding these unique additional touches, you can enrich and transform the whole hospitality experience, helping you build long-lasting relationships with your guests.

Call us on 0333 32 32 800 to turn your horse racing event into reality.

Upcoming Racing Events

March 2020 Events

Tuesday 10 March

Champion Day

Cheltenham Racecourse.. Experience the electrifying Cheltenham roar, as the 2020 Festival gets underway.

Wednesday 11 March

Ladies Day

Cheltenham Racecourse. One of the most glamorous days of the National Hunt season.

Thursday 12 March

St Patrick's Thursday

Cheltenham Racecourse. Enjoy the mood, watch the Guinness flow and celebrate St Patrick's day.

Friday 13 March

Gold Cup Day

Cheltenham Racecourse. The climax and the biggest day of the National Hunt season.

April 2020 Events

Saturday 04 April

Randox Health Grand National

The most famous National Hunt horse race in the world at Aintree Racecourse in Liverpool.

May 2020 Events

Saturday 02 May

Goodwood - Opening Saturday

Watch the 2020 horseracing season get underway with the Opening Saturday raceday meeting at Glorious Goodwood.

Tuesday 05 May

Chester May Festival

The Chester May Festival at Chester Racecourse celebrates the season opening with City Day, Ladies Day and Chester Cup Day.

Wednesday 13 May

Dante Festival

The 3-day Dante Festival culminating with the Yorkshire Cup celebrates the start of the horse racing season at York racecourse.

June 2020 Events

Saturday 06 June

Investec Derby Festival

Experience the greatest flat race in the world at the 3 day flat racing festival held at the famous Epsom Downs Racecourse

Tuesday 16 June

Royal Ascot - Tuesday

Ascot Racecourse. Enjoy the spectacular heritage of the Royal Meeting as Royal Ascot gets underway.

Wednesday 17 June

Royal Ascot - Wednesday

Royal Ascot. Watch the Prince of Wales's Stakes on day 2 of Royal Ascot.

Thursday 18 June

Royal Ascot - Thursday

Royal Ascot. The historic Gold Cup Day, the race that launched the Royal Meeting as know it. Also known as Ladies Day.

Friday 19 June

Royal Ascot - Friday

Royal Ascot. Enjoy the Coronation Stakes and the Commonwealth Cup on day 4 of Royal Ascot.

Saturday 20 June

Royal Ascot - Saturday

Royal Ascot. The finale to Royal Ascot, including the Diamond Jubilee Stakes, one of the great internationl sprint races.

July 2020 Events

Saturday 25 July

King George VI Weekend

Second only to Royal Ascot, the King George VI Weekend at Ascot Racecourse is a showcase of contemporary summer style and racing

Tuesday 28 July

Goodwood - Qatar Goodwood Festival

Five days of thrilling flat-racing action at Glorious Goodwood

August 2020 Events

Saturday 22 August

Ebor Festival

Four days of flat racing and fashion at York Racecourse, featuring the Juddmonte International and Ebor Handicap

Friday 28 August

Goodwood - August Bank Holiday Weekend

Enjoy the ultimate family day out at Goodwood, with racing, fireworks, fairgrounds and much much more

Call us on 0333 32 32 800 to turn your racing event into reality.

“PURE Co came to us to understand our business and our clients further as we are always looking for new ways to entertain our valued customers. ”

Read Testimonials

Andy Williamson
Digby Stone

Andy Williamson
Digby Stone

PureCo put on a phenomenal event at The Circus in Covent Garden, our customers absolutely loved it. They really pay attention to detail and nothing’s too much trouble. Time and time again our guests just say ‘Wow’. They really do feel special.


“The feedback from customers was very positive - without exception everyone loved it.”

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“Their focussed approach ensures that events that they manage achieve their purpose.”

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Experiences to inspire you

Our tailored hospitality events are created to thrill guests, create unique and lasting memories and display your brand in the best possible light. The case studies below are examples of the inspirational racing experiences we have created for our clients.

A winning event at cheltenham

Really understanding our clients business and his target audience enables us to create events that deliver exactly the outcome that he is aiming for.


Going for gold with Mr. Green

When Mr. Green asked us to help arrange a very special group event we sprinkled the PURE Co ‘magic’ to create an experience like never before. 



If you like what you've read about us so far and want to find out more we'd love to speak to you. You can call us for a chat, email your enquiry or request a free consultation meeting at a time and place to suit you.