Raceday celebrations at our newest bespoke venue

14 Jan 2020

Cheltenham Festival is one of the highlights of the jump racing season. A prestigious event, encompassing four days of spectacular racing, it offers an unforgettable day out for your guests. At PURE Co, we’ve been arranging and managing hospitality at racing events for over a decade, so we know just how to make your raceday exhilarating – from the behind-the-scenes arrangements for travel and accommodation to bespoke on-the-day touches that enrich the experience.

A spectacular location

This year, we’re taking over The Pump Room – just a five-minute walk from the racecourse – to offer exclusive pre & post raceday packages that will take Cheltenham celebrations to another level. This exciting venture is part of a four-year deal with The Pump Room to offer tailored hospitality packages before and after the racing.

A stone’s throw from the world-famous Cheltenham Racecourse, The Pump Room is an atmospheric, heritage venue dating back to Georgian era 1825. Originally imagined as the centrepiece of the fashionable town of Pittville, The Pump Room is designed in a neo-classical style, with a colonnade, domed ballroom and pleasure gardens. It still houses the wells that deliver the renowned alkaline spa waters of Cheltenham, which can be tasted to this day.

The closest venue to the racecourse

Across the four-day Cheltenham Festival, we’re opening The Pump Room doors to racegoers as the closest venue to the racecourse for pre & post racing entertainment and refreshment. As well as effortless parking on a tarmac car park, the packages include a glass of bubbly on arrival, odds and tips from ITV and Channel 4 racing presenter Rishi Persad, breakfast and a buffet available to purchase, live music and a bar you can actually reach after the gates close. It’s the perfect place to round off your day at the races.

To book your pre & post raceday or raceweek package, visit the website, call us on 0333 32 32 800 or email info@pure-co.co.uk.

Call us on 0333 32 32 800 to discuss your requirements

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“We used PURE Co for our Cheltenham experience this year and the feedback from our customers was by far the best yet.”

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“PURE Co listened to the brief, and by asking the right questions, created the perfect event. ”

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“The few days spent at Cheltenham went very smoothly. Our guests enjoyed themselves throughout and left with a smile on their faces. ”

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“The feedback that we received from the customers demonstrated that it (the PURE Co event) was one of the best events we have ever put on.”

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